Launching your start-up is one of the most exciting days of your life. It’s the culmination of months or years of hard work. This is your shining moment and just about everyone is going to be talking about you.
This can go 1 of 2 ways.
I’ve seen this across industries and scales of businesses and from personal experience as well.
As I read more about bringing a product to market, I’ve come to realise the value of the iterative product phase. When launching a new product, its safest to assume that you won’t have the perfect product fit right out the gate.
You may strike the lottery (Cha-ching!) and have a hit immediately but it’s more likely that you will spend an undefined period of time engaging users and evolving your product to better meet their needs & deliver value to them. Or you should anyway.
Whilst this means slower speed to market, it increases the odds of a successful launch and saves you from incurring unnecessarily high burn whilst iterating your product (or trying to figure out why the hell you can’t get any traction).
I’ll be exploring the specifics of running a beta (private launch) over the coming weeks with one of the start-ups I’m engaged with at the moment. Lots of moving parts but with the strength of the team in place and the focus on product/market fit, I’m confident success is in view.
By Rohit Mulani
Reach me at email@example.com or Twitter: @RohitMulani
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