I'm passionate about creation, change and disruption. I'm excited about solving problems, helping companies grow and driving impact at scale.
Voyagin (Acquired by Rakuten Inc) (RKUNF)
Jan 2016 - Present
Voyagin is a platform for travelers to discover & book unique experiences, tours & purchase tickets in Asia.
• Worked with the management team to identify, test & launch a product pivot that allowed for significantly greater scale.
• Proposed, conceptualized & launched what is now the largest business unit within the organization in terms of revenue generation.
• Responsible for P&L of above business unit.
• Channel owner for Search Engine Marketing handling a USD1.5M annual budget.
• Built & automated custom dashboards for optimization & reporting efficiency.
• Conducted conversion rate optimisation & multi-variate testing across the funnel to understand local user behavior, iterate & maximise results.
• Leveraged machine learning capabilities to automate management of key acquisition channel.
• Achieved 20% MoM revenue growth & 36% MoM profitability growth across 20 months.
Jul 2016 – Present
Growth consulting for high growth, venture backed companies across FinTech, Travel, SAAS, E-Commerce.
Companies I've worked with :
CardUp (SG) : https://cardup.co
ReferralCandy (SG) : https://www.referralcandy.com
BonAppetour (SG) : https://www.bonappetour.com
Novelship (SG) : https://www.novelship.com
Nordic EMusic (SE) : https://emusic.se
CandyBar (SG) : https://www.candybar.co
First Circle (PH) : https://www.firstcircle.ph
Wydr (IN) : https://www.wydr.in
Aspire (YCW18) (SG) : https://aspire-cap.com
Agencies I've collaborated with :
Growth Hacking Asia : http://growthhackingasia.com
Electric8 Growth : http://e8growth.com
• Audit & realignment of Growth North Star
• Data deepdive, analysis & insights
• Conversion funnel audits & redesign
• Growth strategy conceptualization and execution
• Design & conduct growth process loops (brainstorm-experiment-iterate)
• Analytics design & setup
• Testing and validation of search, display, gmail & paid social as acquisition channels
• Design & build landing pages, referral programs
• Design and build customer lifecycle touchpoints including email, sms & web push
• Conversion rate optimisation & multi-variate testing
Head of Sales & Marketing
Jan 2015 – Jan 2016
An on-demand storage & logistics company to disrupt the traditional industry.
Founder & Managing Director
Mar 2012 – Jan 2015
Delice was the holding company for restaurant franchise Paddington House of Pancakes.
National University of Singapore
Bachelors of Business Administration (BBA)
Completed in 2 calendar years.
January 2013 - November 2014
Diploma in Business Banking and Finance
2006 - 2009